Feb 28, 2019 - For Walmart, technological innovations come from India

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TradeBriefs Editorial From the Editor's Desk

Status as a Service: How Social Networks work!
Why do some social networks take off, while other seemingly better ones fall by the wayside? Why do social networks tend to fade in popularity after a certain scale? These and other highly relevant questions about social media are answered and demystified in this in-depth post by Eugene Wei. Grab a cup of coffee and dive in! Here's a sneak peek into why social networks tend to fade.

Let's begin with two principles:
People are status-seeking monkeys
People seek out the most efficient path to maximizing social capital

It's not that the existence of old social capital dooms a social network to inevitable stagnation, but a social network should continue to prioritize distribution for the best content, whatever the definition of quality, regardless of the vintage of user producing it. Otherwise a form of social capital inequality sets in, and in the virtual world, where exit costs are much lower than in the real world, new users can easily leave for a new network where their work is more properly rewarded and where status mobility is higher.

The same way many social networks track keystone metrics like time to X followers, they should track the ROI on posts for new users. It's likely a leading metric that governs retention or churn. It's useful as an investor, or even as a curious onlooker to test a social network by posting varied content from test accounts to gauge the efficiency and fairness of the distribution algorithm.

Whatever the mechanisms, social networks must devote a lot of resources to market making between content and the right audience for that content so that users feel sufficient return on their work. Distribution is king, even when, or especially when it allocates social capital.

Continued here

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Infosys Inaugurates Arizona Technology and Innovation Center

Infosys (NYSE: INFY), a global leader in next-generation digital services and consulting, today joined Arizona Governor Doug Ducey to inaugurate its Technology and Innovation Center in Arizona. Infosys plans to hire 1,000 American workers i



Today's TradeBriefs Cartoon

‘Everything that’s done in our Pune centre is not only for India but for the world’

Bernard Charles, Vice Chairman & Chief Executive Officer of Dassault Systèmes in an interview with Mint's Ayushman Baruah talks about Pune plant, strategy for Indian market and the latest technologies

Potential for India’s USD 80 billion remittances economy

How can India’s diaspora, both NRIs and PIOs, contribute further to the nation’s economic growth?

Engineer’s Day: From Anil Kumble to Ravichandran Ashwin, six Indian cricketer-engineers

Engineers Day: On the birth anniversary of civil engineer Sir M. Visvesvaraya, here's a look at six Indian cricketers who are qualified engineers.

Why over 50% seats in engineering colleges are vacant across states

Meanwhile, all seats in the in the 23 colleges of the Indian Institute of Technology (IIT) have been filed in the current academic session 2019-20

Digital news media in a muddle over FDI norms

Sources stated that the sector continues to be hit by confusion as the government is yet to outline both its objective and intent.

Who owns the video you upload on TikTok or ShareChat?

With legal battles throwing light on the ambiguity of content ownership on apps like ShareChat and TikTok, the question arises as to who can be held liable for videos on these immensely popular user generated content (UGC) platforms.

WhatsApp traceability: Facebook offers these alternative ways to help India

With India pressing for traceability of WhatsApp messages to check the spread of fake news, Nick Clegg, Facebook Vice President, Global Affairs and Communications, has offered alternative ways to help the country, without any reference towards tracing the origin of the WhatsApp messages.

Unemployment growing due to upsurge in new technology: Ramdas Athawale

One person is running two machines, which earlier used to be run by over 10, he said, adding that the onus to provide employment to the people falls on the shoulders of the Central government.

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