Sep 23, 2020 - Byju's continues to rack up more funds, this time from three new US investors

TradeBriefs Newsletter
View online   Advertise
              from India Software






TradeBriefs Editorial

From the Editor's Desk

Customer Surveys Are No Substitute for Actually Talking to Customers

I'll never forget the questionnaire handed to me midway through a flight from Los Angeles to Sydney. It was massive. Page after page of detailed tick-the-box or circle-the-response questions - it seemed to me it would take the full 13-hour flight to complete. I started, but it was too much work and I abandoned it halfway through. I thought to myself: does management really believe they get valid and reliable data from these surveys?

For many organizations, surveys like this qualify as "talking to the customer." They're ubiquitous - appearing in hotel rooms, after online purchases, and in hospital emergency departments. But do they really qualify as customer consultation? Or are they a symptom of an isolated management just putting on a show of interest? What can be done instead?

Continued here


TradeBriefs: What's important, not just what's popular!

Advertisers of the day

IIM Lucknow Team at Eruditus: Gain proficiency in fintech, banking and risk management by joining this IIM Lucknow certificate programme

Emeritus (in collaboration with Columbia Exec Education): Build a career in data science with the help of the PG Diploma in Applied Data Science | Enroll today

Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails.


Infosys likely to win $1.3 billion Daimler deal

India Business News: Infosys has emerged as the front-runner for a multi-year, $1.3-billion deal from German automotive major Daimler focused on infrastructure management



Today's TradeBriefs Cartoon

With rise in cloud migration, Druva to expand workforce in India

Druva, a cloud data protection and management company, is planning to ramp up its workforce in India within the next 12 months

Happiest Minds tunes itself for buys

Aiming for deals worth $25 million each in the digital space

Twitter addresses privacy feedback about ‘Fleets’

Confirms that Fleets are not viewable in Twitter apps after 24 hours

EbixCash acquires BPO company AssureEdge Global Services

EbixCash, a fully-owned subsidiary of Nasdaq-listed Ebix Inc, a leading international supplier of on-demand software and e-commerce services to the insurance, financial, healthcare and e-learning indu

AWS targets larger banks to drive Cloud growth in India

After gaining traction among some of the smaller banks, Amazon Web Services, the Cloud computing business of e-commerce giant Amazon, is planning "to ..

Top Joe Biden adviser seen as making tech regulation more likely

President-elect Joe Biden's top technology adviser helped craft California's landmark online privacy law and recently condemned a controversial federa..

GST backbone reforms need to remain non-intrusive

The goods and services tax (GST) architecture today faces two challenges. One, is the trust deficit between the Centre and states which can delay the inclusion of key industrial inputs such as electricity from being...

IT spending in India to grow 6% in 2021 to $81.9 billion: Gartner

"The COVID-19 pandemic stalled many digital transformation projects for Indian enterprises, mainly because of the market uncertainties and reduced cash flows," Gartner research vice president Arup Roy said. He added that organizations that were digitally sound in a pre-pandemic world could contain the impact on their businesses.

Artificial Intelligence hub in Bengaluru to promote technology innovations: DST

With seed funding of ₹170 crore from the Department of Science and Technology (DST) under the National Mission on Inter-disciplinary Cyber-Physical Systems, it will bring about collaborative consortium of partners from industry, academia and govt bodies

Indian IT firms ramp up hiring as businesses go virtual during the pandemic

The sector saw upward month-over-month recovery for job listings on Naukri.com, peaking in September for both hardware and software roles.

TradeBriefs Publications are read by over 10,00,000 Industry Executives
About Us  |  Advertise Privacy Policy    

You are receiving this mail because of your subscription with TradeBriefs.
Our mailing address is GF 25/39, West Patel Nagar, New Delhi 110008, India